GDPR

GDPR

GDPR regulations provide strict guidelines on the use of personal data including phone numbers and email addresses. It goes without saying that this has an impact on any data-driven marketing channel. As standard, we follow the guidelines below to ensure compliance

• TPS/CTPS screening as standard
• Easy opt-out instructions which allows the contact the flexibility to change their mind
• Suppression lists maintained daily and all contacts screened against this.
• Strict policies and in-depth training for all our staff on data protection/GDPR.
• Robust quality assurance and data management processes which are constantly reviewed.
• Rigorous training and ongoing coaching around calling ‘best practice’ such as:
• Our agents state who they are and why they are calling at the start of a call.
• If the prospect is not interested, their wishes are always be respected.
• We Listen and understand – we do not ‘hard’ sell.